Tag Archives: Promo Tip

How to Bookmark Your Brand

AOB Sunrise ImageI said it over and over again back when I was still presenting workshops for writers. “Don’t brand your book. Brand yourself.”

I have a habit of not listening to my advice. Just ask my savvy author friends. They get a kick out of puncturing my pride with my own words on occasion in the form of a humorous anecdote. I could make a column of those witticisms called “What Alice Says vs. What Alice Does.”

To be fair to myself I did pay attention to my message when it came to one thing. The visual that banners the website where this blog appears plus my Facebook page and my Twitter feed.

I thought a lot about that visual. What image best represents who and where I am right now? Not just in my work but in my life as well? I needed inspiration so I went to Shutterstock.com and started clicking through possibilities.

Nothing grabbed me for quite some time but I didn’t mind. Compared to my usual work routine of struggle to make my characters and their actions come to life on the page – searching through hundreds of graphics felt like toddler play.

Then I saw it and I knew. Just as I was thinking I’d have to settle for “good enough” there was “perfect” staring out at me from my laptop screen. It was titled “Sunrise over the Sea” and the colors were glorious. The sky was gold and red-orange and reflected in water that turned to blue-green as it flowed toward me.

This is the way I feel about the place I now occupy and what I choose to do in this place. A new morning filled with promise. The crown of a full life spent doing things I loved – now offering fresh things I love. A dawning with mysterious adventure ahead. What will happen today?

I immediately emailed Kim Killion and Jennifer Jakes of The Killion Group Inc. We were on the same wave length as usual and within hours my sunrise was everywhere. Eventually we’d strengthen the impact with my book covers overlaying the right corner of the banner.

I couldn’t stop smiling. This was my brand. I’d had difficulty understanding exactly what Brand was until that moment. Your brand is You. Not as much what you do on the outside as what you feel – or are in route toward feeling – on the inside. I’d noodled around the edges of that. Even wrote a Blog Post about how long it had been. But the words didn’t sink into my heart before I made the sunrise my own.

Then I designed my first bookmark and that bright gold/magenta/turquoise epiphany disappeared into forgetfulness. It was a beautiful bookmark but it was for one book only. A Christmas novella no less – limited by both its singularity and its seasonal story.

The novella came and went along with the holidays. I gave away more of my thousand bookmarks than I thought I would. The rest were trash but I still liked the bookmark idea. I don’t care if they’re in or out. This is my sunrise time and I do what feels right for me. Right?

That reminder brought my epiphany winging back. “Brand yourself not your book”  goes for bookmarks too. I’m currently putting the finishing touches on my new Alice Orr Books bookmark so I can send it to Killion. And – you guessed it – the background is my sunrise.

Alice Orr – http://www.aliceorrbooks.com.

RR

A Wrong Way Home – Book 1 of my Riverton Road Romantic Suspense series – is a FREE eBook at Amazon and other online retailers. All of my books are available at my Amazon Author Page http://www.amazon.com/Alice-Orr/e/B000APC22E/.