Tag Archives: Book Marketing

Would You Like Some Bookmarks?

A Vacancy at the Inn - Bookmark FrontA few weeks ago I gushed all over everywhere about my first-ever bookmarks. How could that be? I’ve been publishing books for a long time. Why have I never had a bookmark?

It was way back in a bygone century that I began publishing. No YouTube videos. No Twitter feeds. And definitely no Email blasts. If you wanted to spread the word across the nation or even across the county you did it via the US Post Office. With a stamp and a written-out address and a drop-off at the P.O. In those days I did all of that with postcards of my bookcover.

Then I took a sixteen-year timeout from novel writing to help raise our grandchildren and when I returned the world had changed. Facebook friends and Twitter followers and YouTube viewers had arrived. I waded into all of that and enjoyed it too. But something was missing.

I wanted a real-word object I could carry in my hand and give to my non-Facebook friends and maybe even stuff into a stamped envelope once in a while. I resisted that growing urge through two novels. But my Christmas book did me in.

The cover was perfect. Red background with feathery white snowflakes and frost blossoms. Even pine trees in the background. I was overwhelmed by the impulse to spread that image everywhere. Postcards felt passe so I settled on bookmarks.

I turned to The Killion Group Inc. as always and Kim herself adapted the cover image to a bookmark that catapulted me directly into rapture. I had no choice but to put my money where my enthusiasm was and make an order. Five hundred or a thousand were the same price so I said “Let’s go with the thousand of course.”

Then the delivery arrived. At first I thought the two stacks in the center of the box were it but I was mistaken. There were two more equally tall-tall stacks on either side. Have you ever seen a thousand bookmarks? The only appropriate response was “EEK!!!”

I wouldn’t say I panicked but I came close. What was I going to do with this gi-normous quantity of bookmarks? Beautiful bookmarks for sure. I’m puffed-up proud of them. But a gi-normous quantity all the same.

My author friends have encouraged me to be bold on behalf of my bookmarks. So I’ve been doing that. At a perfectly nice lunch I shoved a packet of you-know-what between my companion and her appetizer.

My husband Jonathan is carries mounds of bookmarks to work with him. I’ve plastered my dentist’s office with them. And libraries and bookstores and laundromats. Still a gi-normous quantity remains.

So if you like bookmarks – email me your ground mail address at aliceorrbooks@gmail.com and say “I’ll take some of those bookmarks Alice.” I’ll send them out to you with Joy and Love from Alice.

Alice Orr – http://www.aliceorrbooks.com.

RR

 A Vacancy at the Inn is the first Christmas Novella of Alice Orr’s Riverton Road Romantic Suspense Series. A holiday bargain for just 99 cents at http://www.amazon.com/dp/B017RZFGWC.

THIS BOOK IS FREE!

THIS BOOK IS FREE!

A Wrong Way Home – Riverton Road Romantic Suspense Series Book 1 –

GET A FREE EBOOK at http://www.amazon.com/dp/B00T9RVGGC

Free Book image 2“I loved it. AND I’m looking forward to reading the next in this series. The story was fast moving, believable, exciting, and well-developed. It’s important for me to like the characters in a book, yet they have to have some flaws, be three dimensional and “real.” Alice Orr delivered.” Amazon Review.

This is the first time I’ve made a book Permafree. A Wrong Way Home – the eBook will be a gift from now on to everyone. That’s how much I want to introduce you to my Riverton Road Romantic Suspense Series. This is Book 1 of the series.

“Romance, murder mystery, suspense, and in this book a heroine who is able to take care of herself and doesn’t need to be rescued by the hero. Can’t wait to see how the series grows.” Amazon Review.

Free Book image 1I’m thrilled by the enthusiastic reviews that have greeted A Wrong Way Home and welcomed me to the world of series writing which I love. Diving deeper with each book into the family and the small town and the deadly intrigues that are the core of the series are an adventure for me.

“I highly recommend this page-turner which is romance and suspense at its best.” Amazon Review.

Click the amazon.com link to get your free eBook http://www.amazon.com/dp/B00T9RVGGC or go to my website for your free eBook from Nook or iBooks or Kobo and more. Find them at www.aliceorrbooks.com on the home page under the book cover of A Wrong Way Home.

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 A YEAR OF SUMMER SHADOWS – Riverton Road Romantic Suspense Series Book #2 is also available at http://www.amazon.com/dp/B00ZBOTH5O. Alice Orr – www.aliceorrbooks.com.

 

The City Romances Your Book – Ask Alice Saturday

Sunset Downtown NYC SkylineQuestion: How do I get attention for my little book in a big town?

Answer: First you stop thinking of your book as little. Definitely never speak of it that way. After you get over that – Persist Till You Prevail. Persist at your marketing plan which works the same way anywhere. It works from the inside out.

Walk out your front door. Look up and down the street. Don’t look at tall buildings or hurrying crowds. That’s how a tourist sees a city. A local resident sees it as a collection of neighborhoods. Each one different – like a collection of small towns.

Walk down your street. Really look and really see. Walk to the nearest coffee shop and sit down with your notebook. You did bring a notebook. You’re a writer after all. Order a java or fancy bottled water or – in my case – a Diet Coke and write these questions in your notebook. Answer them there too.

  1. What is the Spirit of my neighborhood? Trust your instincts. Don’t overthink. You might want to re-word this as – What is the FEEL of my neighborhood?
  1. What gives my neighborhood this Spirit and Feel? Be specific. You’re talking about overall uniqueness then breaking that down into these component parts. The organizations that function here. The stores and businesses that thrive here. The places where people gather here – people of all ages – including the elders. The places of worship – all denominations of worship and spiritual groups. Plus the venues that you brainstorm on your own.
  1. Where/how can I find out about my neighborhood? Is there such a thing as a paper and print yellow pages anymore? Maybe a Business to Business edition? And don’t underestimate the giveaway papers and pamphlets. Everything going on around you is in one of those. This is micro research – the Open Sesame to a neighborhood fan base.
  1. What do I have to offer that will appeal here? What about your story could strike a neighborhood note? Every situation and location will be individual to you and your place. Think – Imagine – Find your way to being noticed here.

For example my media mentor Maria Ferrer has a wonderful idea for my series set in Riverton NY. The town has a café called Ginny’s Coffee Corner that figures prominently in each story. Maria says to hold events in a coffee shop in my neighborhood and dub it Ginny’s for the day.

I’ve taken a step in that direction by offering giveaways of my favorite coffee mug. Go to my website www.aliceorrbooks.com. Sign up for my newsletter where you’ll find out how to participate in the “I Want to Share a Cuppa with Alice” coffee mug raffle.

I think you get the idea. Start from your home base to find your first fan base and reach out farther from there. Tell your fan base folks to spread the word beyond your address and your address book to theirs. And so it goes. You romance your home city. Then you and your books move on to romance the world.

RR

A YEAR OF SUMMER SHADOWS – Riverton Road Romantic Suspense Series Book #2 – is available at http://www.amazon.com/dp/B00ZBOTH5O.  Book #1 – A Wrong Way Home – the eBook – is FREE at http://www.amazon.com/dp/B00T9RVGGC. These are my 12th and 13th novels and they’ve had a true romance everywhere from the start. Alice Orrwww.aliceorrbooks.com.