Managing Indie Author Expectations

Baby typing imageDaredevil folks say “Danger is my middle name.” My motto is more like “Worry is my middle name. My most recent worry obsession has been what I perceive as my lack of Indie Pub progress.

I work hard at writing my novels and publishing them from my Alice Orr Books company. I have an excellent productivity ethic. My self-discipline standards are high. So why am I not speeding along toward the top of the heap the way I did in previous professional endeavors?

In my past incarnation as a literary agent I employed the same principles I follow now. I figured out exactly what needed to be done and did those things as absolutely right as I possibly could. Which worked like gangbusters on that other work life road. Now – as an independent publisher of my own books – not so much.

I whined about this to another indie author recently. She’s on the gangbusters track for sure. It is true she has a strong background in professional marketing. But I have a strong background in business. Shouldn’t that even us out? Apparently not. “How long have you been doing this?” was her first question.

“I published my first indie novel a year and three months ago.” I’d begun to detect her drift as I said that. I didn’t ask the length of her indie history. I knew she’d been at it for years.

“You’re a baby at this game.” I heard the truth of those words at once and all of a sudden my perspective shifted.

I’m well aware there was a golden opportunity window during which many indie authors were able to grab the brass ring and be pulled to mega sales territory. That was several years ago within about the same timeframe when my wise friend launched her indie career.

I’m also well aware of the deniers who speak out against what they label as negative thinking. “It’s still a wonderful time to indie pub.” They declare this repeatedly and they are right. But they leave out the caveat. That it is not and most likely will never again be those olden golden nearly instant mega sales days.

Here’s the rest of that caveat. It is still a great time to publish our books independently. BUT it will take longer to see positive sales results than in the golden years. AND we will have to work like hell to get there. In other words we’ll have to #1. Figure out exactly what needs to be done. #2. Do those things as absolutely right as we possibly can.

May I add #3? We must perform those essential activities not only as correctly as we can but also for as long as is needed to get us where we want to go. This is the aspect of realistic expectations we have to contemplate thoroughly before deciding whether or not the indie path is for us. Do we possess the wherewithal to keep on jogging for a long run?

I’m hoping I do. I intend to try anyway. I will also take a chew toy along for the tough teething times on this steep learning curve ascent. Meanwhile worrying is premature because I’m just a baby in this indie basket. How about you?

Alice Orrhttp://www.aliceorrbooks.com http://www.facebook.com/aliceorrwriter http://www.twitter.com/AliceOrrBooks 

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A Villain for VanessaRiverton Road Romantic Suspense Book 4. Official launch June 17 – is already available here. A Wrong Way Home – Riverton Road Romantic Suspense Book 1 is a FREE eBook at the same site and most other online book retailers.

 

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