Category Archives: Get Published

How to Bookmark Your Brand

AOB Sunrise ImageI said it over and over again back when I was still presenting workshops for writers. “Don’t brand your book. Brand yourself.”

I have a habit of not listening to my advice. Just ask my savvy author friends. They get a kick out of puncturing my pride with my own words on occasion in the form of a humorous anecdote. I could make a column of those witticisms called “What Alice Says vs. What Alice Does.”

To be fair to myself I did pay attention to my message when it came to one thing. The visual that banners the website where this blog appears plus my Facebook page and my Twitter feed.

I thought a lot about that visual. What image best represents who and where I am right now? Not just in my work but in my life as well? I needed inspiration so I went to Shutterstock.com and started clicking through possibilities.

Nothing grabbed me for quite some time but I didn’t mind. Compared to my usual work routine of struggle to make my characters and their actions come to life on the page – searching through hundreds of graphics felt like toddler play.

Then I saw it and I knew. Just as I was thinking I’d have to settle for “good enough” there was “perfect” staring out at me from my laptop screen. It was titled “Sunrise over the Sea” and the colors were glorious. The sky was gold and red-orange and reflected in water that turned to blue-green as it flowed toward me.

This is the way I feel about the place I now occupy and what I choose to do in this place. A new morning filled with promise. The crown of a full life spent doing things I loved – now offering fresh things I love. A dawning with mysterious adventure ahead. What will happen today?

I immediately emailed Kim Killion and Jennifer Jakes of The Killion Group Inc. We were on the same wave length as usual and within hours my sunrise was everywhere. Eventually we’d strengthen the impact with my book covers overlaying the right corner of the banner.

I couldn’t stop smiling. This was my brand. I’d had difficulty understanding exactly what Brand was until that moment. Your brand is You. Not as much what you do on the outside as what you feel – or are in route toward feeling – on the inside. I’d noodled around the edges of that. Even wrote a Blog Post about how long it had been. But the words didn’t sink into my heart before I made the sunrise my own.

Then I designed my first bookmark and that bright gold/magenta/turquoise epiphany disappeared into forgetfulness. It was a beautiful bookmark but it was for one book only. A Christmas novella no less – limited by both its singularity and its seasonal story.

The novella came and went along with the holidays. I gave away more of my thousand bookmarks than I thought I would. The rest were trash but I still liked the bookmark idea. I don’t care if they’re in or out. This is my sunrise time and I do what feels right for me. Right?

That reminder brought my epiphany winging back. “Brand yourself not your book”  goes for bookmarks too. I’m currently putting the finishing touches on my new Alice Orr Books bookmark so I can send it to Killion. And – you guessed it – the background is my sunrise.

Alice Orr – http://www.aliceorrbooks.com.

RR

A Wrong Way Home – Book 1 of my Riverton Road Romantic Suspense series – is a FREE eBook at Amazon and other online retailers. All of my books are available at my Amazon Author Page http://www.amazon.com/Alice-Orr/e/B000APC22E/.

 

We Have Everything to Fear from Fear Itself

DO IT ANYWAY from Marie DuessQuestion: What does most damage to a writer’s career?

Answer: The simple answer to that is FEAR.

In my experience the biggest boulder in my writing career path – and probably yours too – has been FEAR. I write the world bold and in solid caps because that’s how it arrives in my psyche. Pulsing as well and emitting a ratchet sound.

What is the most common source of this very unpleasant experience? FEAR that I don’t know what I’m doing. My story isn’t good enough. My writing isn’t good enough. I’m not good enough.

I have plenty of voices among my memory circuits ready and eager to echo the sentiment. “Alice you’re just not good enough!” First soloist in my personal negativity chorus is my mother. You can fill in the blank with yours.

I generally keep on working despite those voices because I love to write. This is your best defense against FEAR in all its forms. Immerse yourself in the work. Get lost in the words and the fun of coming up with them. Pull the wonder of the writing experience over your head like a blanket. Stuff it in your ears. Reduce the negative nigglings in your head and gut by remembering We Write for the Joy of It.

The FEAR of not-good-enough rises to an even more powerful decibel level when it’s time to submit our work to an agent or editor. Or for us Indies – to upload onto Amazon. Each of these is a terrifying leap. We’re delivering our precious creations and our tender psyches to the world. The response could very well be yet another “You’re just not good enough.” In a deafening and debilitating roar this time.

Do It Anyway Sign -- from 1990sThis is what I call a Do It Anyway Situation. I shall illustrate with an anecdote. Way back when there were only hardcopy manuscripts I was building a collection of my own. Partial manuscripts to be exact – every one just short of long enough to constitute a submission which of course I never made.

My collection grew to such volume my husband was forced to build shelves for it across the walls not far from the ceiling on both sides of a long hallway in our apartment. My partials sat there gathering dust and turning yellow until a therapist friend of mine asked a dreadful question.

“What are you planning to do with those?”

She listened almost patiently while I recited my litany. I’d abandoned each project because a better one came to mind. The characters weren’t whomever. The plots weren’t whatever. The market had shifted. The cats ate my mailing labels. In other words I was too frightened to make the leap or – even more scarily – to take the risk of venturing into judgement territory.

After I’d laid my lengthy litany on her my friend said simply this. “You have two choices. Pick the best manuscript and submit it. Or ask Jonathan to build another shelf.”

The image engulfed me. Shelf after shelf of brittle yellow pages from ceiling to floor until the hallway was filled. Then along the walls of every room in turn until we were entombed by my not-good-enough work. The absurdity of that vision – like something in a New Yorker cartoon – triggered the kickstart mechanism in me. I began to submit. I was eventually published. I’ve been published many times since.

Do It Anyway SignOvercoming fear. Relegating it to non-bold lower case. That is a Do It Anyway Situation. Period. End of commentary – almost. If you’d like a Do It Anyway! reminder sign to tape to your computer or staple to your forehead. Email me at aliceorrbooks@gmail.com. I’d love to send you one. Or several if you prefer.

Alice Orr – http://www.aliceorrbooks.com.

RR

A Wrong Way Home – Book 1 of my Riverton Road Romantic Suspense series – is a FREE eBook at Amazon and other online retailers. All of my work – including Books 2 and 3 – are available at my Amazon Author Page http://www.amazon.com/Alice-Orr/e/B000APC22E/

 

How Marketable is Your Manuscript?

Ask Alice image 1Question: I want to be traditionally published. How do I get started?

Answer: Ask yourself this. How marketable is my manuscript?

Is your goal to be published by a traditional print publisher? As opposed to a strictly e-publisher or yourself as independent publisher? If your answer is yes you must FIRST evaluate your manuscript in terms of what the the traditional marketplace demands. This is the savvy way to start. Skip this step and your chances of publication diminish drastically.

At the same time you must also function as best you can on your own behalf – personally as well as professionally. Be aware of the realities of your choice. Do that for the sake of your own psyche. Otherwise you leave yourself vulnerable. To loss of effort. To loss of energy. To loss of hope which can be most psychically disastrous of all.

The first reality to be aware of is this. The publishing market is super cautious right now. Even more skittish than has always been the case. In MOST cases – work that veers very far from customary publishing expectations for your genre and subgenre will have a rough time finding welcome – especially if you are previously unpublished.

I did say “in MOST cases” however. The exception. A manuscript that is a truly extraordinary market-buster blockbuster bestseller masterpiece. Does this describe your work? Eliminate ego. Eliminate parental pride in your creation. Be hard of nose and heart and make a clearheaded answer to that question from an objective place. Not easy to do but imperative.

Submitting your work at this point in time – or any point in time really – is looking for a job in a low-availability environment. Looking for the job of published author. Think in terms of making yourself and your work as attractive as possible within a narrow avenue of possibility. Your quest for attractiveness always begins with the work itself.

You must always submit only your very best work. That is extra valid now. Don’t expect an agent or editor to see through your imperfect manuscript to your possibly more perfect talent beneath. Editors are looking for perfection visible – not perfection possible. Agents are the same because they look for what editors want.

Your first marketplace search is most likely for an agent. Ask yourself “What does this agent prefer to represent? Does my work fit those preferences?” Research those answers online. Go to the agent’s website. Google her name. Look for articles she’s written and statements she’s made. Find out who she represents and what they write. Figure out what all of this tells you.

I’m assigning you a sleuthing exercise. You must Investigate – Investigate – Investigate. You have your own sleuthing tricks. You will come up with new ones along the way. Please share them when you do. Share them everywhere and in every way and with everyone you can. Don’t forget that all boats rise together.

Your next sleuth project. Editors and the publishing houses where they work. Check out publisher websites. Google individual editors. Remember that the reception of an unsolicited – as in not agented – manuscript will usually be less welcome than a solicited – as in submitted by your agent – manuscript.

Some publishers declare they will not consider unsolicited manuscripts at all. My response to that is this. Send it along anyway. What have you got to lose? Except maybe that time and energy and psyche strength I mentioned. So be aware this is a Hail Mary Pass and adjust your expectations accordingly.

In the meantime – through all of the sleuthing and planning – you are making Lists and Lists and more Lists with your manuscript always in mind. Where might my work be most marketable? Who might find it most intriguing? What should I pitch most prominently to each target in order to maximize my chances of luring them into my lair?

Do all of this with high ambition and a courageous heart and you will also maximize the marketability of your manuscript. Next assignment. Always always always – Keep on Writing Whatever May Occur.

Alice Orr – http://www.aliceorrbooks.com.

RR

A Wrong Way Home – Book 1 of my Riverton Road Romantic Suspense series – is a FREE eBook at Amazon and other online retailers. All of my books are available at my Amazon Author Page http://www.amazon.com/Alice-Orr/e/B000APC22E/