I recently completed a month-long blog tour. Fifteen guest blog post stops, designed and scheduled by me. I’d previously decided to give up on guest blogging as an effective and worthwhile marketing technique. I’d done it for the three previous books in my indie published Riverton Road Romantic Suspense series, and I had no evidence of much response.
Then a colleague with lots more marketing experience than I possess threw my own long-time mantra back at me. “Do It Anyway!” she said. What were her top reasons for that advice? Being out there on social media. Possible name recognition and visibility. My recent blog tour has brought another reason even more front and center for me. Guest posting establishes relationships with bloggers.
The prevailing wisdom is that we should research our particular writing niche in search of the bloggers with the largest number of Followers and guest post with them. Which makes a lot of sense, if you’re already at least somewhat established in that publishing niche of yours. If you’re not, the reality is this. Many of those most-followed blogger types aren’t interested in featuring as-yet-unknown or beginning writers.
My response to this reality would be another resounding “Do It Anyway!” Because why? Because the future lies ahead, and we have no idea what it may hold. For example, on this fourth tour I pretty much accidentally tumbled onto a blog site with 3.5 million followers and a generous host. She not only featured me as a guest author on her blog, she also recommended me to another blogger with a similarly large following.
The result? I’ve received more attention on social media, especially Twitter, for my new book A Villain for Vanessa, than for any of the previous books in the series. Plus I learned things I need to know. Like about Triberr and how it works and what I should do about it. Like about how to vary my posts so that they’re not just an excerpt from the book/the cover art/the story summary/my bio/my photo/my social media links/my buy links. The same old same old format.
Another plus is those relationships I mentioned. Not just relationships with the big-influencer bloggers, but with every blogger who hosted me, no matter what his/her Follower stats might be. Every one of them has done me the huge favor of featuring me and my work on their blog site. Every one of those relationships deserves to be nurtured. I’ve already begun nurturing.
How am I doing that? I follow their blogs. I comment on the posts I find there. I promote these bloggers’ new books across my social media network. I’m even buying those new titles and reviewing them on Amazon and Goodreads. You may think this is a lot of work, but nurturing relationships has always required effort. Consider it an investment in your future.
Taking my first steps on this pay-it-forward-with-mutual-support path has taught me another important lesson as well. I am simply having fun. [This post is adapted from a comment I made recently on the ALLi Blog.]
A Villain for Vanessa – Riverton Romantic Suspense Book 4 and my other books are available from Amazon HERE and from most other online book retailers at their websites.
Alice Orr –